Become a visible leader with Individual Authority

In the age of AI, get IA.

Visibility isn’t vanity. It’s revenue.

For women in leadership, being visible isn’t about ego – it’s about growth, resilience and opportunity.

Individual Authority is an 8-week strategic positioning programme for corporate women ready to:

  • ·       Build a visible, revenue-driving personal brand
  • ·       Gain PR skills and media training that will deliver commercial results
  • ·       Secure your professional reputation against acquisition, restructure or AI disruption
  • ·       Join a supportive peer community that champions growth 
 
 

Who It’s For

This programme is designed for senior women who are:

  • Already delivering results, but not widely recognised outside their organisation
  • Ready to raise their profile and secure measurable business impact
  • Frustrated by being overlooked for opportunities despite their expertise
  • Conscious of protecting their career against acquisition, restructure or AI disruption
  • Seeking structured, strategic support that turns authority into revenue

What you’ll learn

Module 1: Position

Define your unique authority. Clarify your value, purpose and commercial edge

Module 2: Pitch

Craft a compelling narrative: your speaker bio, media pitch and thought leadership opportunities

Module 3: Platforms

Harness media, events and social media to your advantage.

Module 4: Proof

Build visible assets that ensure your reputation precedes you and your business

What You’ll Receive

  • Weekly online training (Mondays at 3pm) with live Q&A (Thursdays at 3pm)
  • A dedicated study week to give space for reflection and catch-up
  • Complete understanding of how to meaningfully raise your profile and your business’ profile
  • An in-person London meet-up to practise your pitch, enjoy a professional photoshoot and network over a celebration lunch
  • A custom-built list of thought leadership ideas, media contacts, event contacts, a media bio and a refreshed LinkedIn profile
  • An understanding of how to easily make this part of your daily work and not another thing to add to your list  
  • 6 months’ free membership of the Women’s Impact Network (WIN)
  • Community & accountability: a trusted peer group who will continue to champion you and open doors for you

Led by Lucy Pitcher

I’m a strategic communications consultant with more than 24 years’ experience in journalism, marketing and PR.

A former B2B PR agency director, I’ve worked with organisations including Michelin, Volvo Trucks UK, Schmitz Cargobull, AB Agri and Menzies Distribution. I blend commercial insight with creative strategy to drive growth and strengthen reputations, and I’ve supported leaders through high-stakes moments – from product recalls and restructures to media scrutiny and boardroom change.

Today, I help CEOs and senior teams make visibility a strategic driver of growth and resilience. With Individual Authority™, I bring that same approach to women who want their expertise recognised, their leadership visible, and their careers future-proofed.


Why Visibility Matters

Independent research shows that visibility is no longer optional:
  • 86% of buyers say high-quality thought leadership makes them more likely to invite a company to pitch or tender
  • 60% of decision-makers are willing to pay a premium to work with organisations that showcase strong expertise
  • 82% say thought leadership builds loyalty with both existing and prospective clients
  • 75% of executives explore products or services they weren’t considering because of compelling thought leadership
  • In volatile markets, companies that prioritise leadership visibility see 30% higher revenue growth than their peers
The evidence is clear: visible leaders attract more clients, open more doors and safeguard both their companies and careers.
Sources: Edelman & LinkedIn B2B Thought Leadership Impact Study (2024); McKinsey Leadership in Volatile Times (2024).

Investment

  • Beta Group (Oct 2025): £1,297 per person
  • January 2026 Cohort: £2,997 per person

Sessions are recorded and a study week is built in to ensure you can keep pace, even with a demanding schedule.

Spaces Are Limited

To protect the quality of the experience, the October 2025 Beta group will be capped at 12 women.

Our Promise

If you don’t feel you’re gaining tangible value by the end of week 2, you can withdraw and receive a full refund.
Your only risk is inaction!

Our Commitment

Individual Authority is about more than visibility. It’s about impact.

For every woman who joins the programme, we will fund a year of financial and business support for women creating sustainable change in rural communities in Tanzania, as part of our Business for Good pledge.

And to thank you for championing others, you’ll receive £100 for every woman you refer who successfully joins the programme.

Secure the Recognition Your Work Deserves

You’ve delivered results. Now it’s time to be recognised for them.

Join Individual Authority and position yourself as the visible leader who wins business, shapes markets, and secures the future of your career.

Apply Now
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